As the Executive Producer of the podcast series Girl What?, I had full creative and operational ownership of the property from conception to final delivery. I established the show’s foundational premise, designed its multi-segment structure, and directed the studio production pipeline. My responsibilities included producing all content segments, managing technical execution, and overseeing brand identity through the approval of all marketing and motion graphics. To drive audience engagement, I developed a dual-component format: a core studio-based talk segment and a localized field segment titled Mike on the Street. For this on-the-ground component, I had a field correspondent conduct real-world interviews, seamlessly integrating community reactions with our main studio segments to create a dynamic, highly-engaging audience experience.